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Tiffany St James


Tiffany’s personal mission is to embed better digital capability. She helps people to understand how to make immediate, practical use of technology. She inspires and excites people, and organisations, to lift their horizons on the art of the possible.

Tiffany speaks worldwide at industry and corporate conferences, to address organisations large and small, at schools, colleges and universities, and as an after-dinner speaker. She guides and motivates us to think and act differently …. through a digital lens.

With the smart use of research, and using her extensive connections at the most senior level as a UK-leading digital consultant, Tiffany hones tailor-made talks for each audience. She brings alive real issues and shows how to face those challenges, from recognising emerging talent to harnessing the value of cultural innovation.

As a speaker, Tiffany is clear, engaging, enlightening, highly knowledgeable, approachable, charming and with a lovely sense of humour.  She wears her high-level connections lightly, is a mine of information and definitely worth hearing.

Tiffany is the former Head of Public Participation (Social Media) for the UK Government: this means she was the strategic lead in Cabinet Office across 32 central government departments for Social Media. She consulted to the UK Government for 14 years in a timeframe which went from no email …. to open data.

She ran the worlds’ largest web-rationalisation programme, was the first Director of Communications for Directgov and the first Head of Digital Policy Communications for the UK Government.

She launched with the world-renowned Sir Tim Berners-Lee: together, they continue to work towards making the UK Government the most transparent in the world.

Tiffany cut her teeth on public speaking whilst in Government. She trained 500,000 UK civil servants on social media as it was first evolving. This included negotiations with developing social media platforms. Tiffany presented each month to international governments on the world-leading UK government agenda on digital and transparency.

She has spoken internationally for since 2010. Key highlights include public keynotes for UAE Government, Gartner, being invited to give a keynote speech at Internet World (Earl’s Court, London). Her first TED talk was in 2013.

Tiffany founded, and manages, the digital management consultancy Transmute, which helps large organisations and governments to embrace digital change through the smart use of digital strategy, cultural innovation or workforce digital competency programmes.

Transmute’s clients include Google, M&G Investments, National Trust, the Abu Dhabi Government, Cabinet Office, UK Parliament, Prudential, TalkTalk, Norton Rose Fulbright, The Telegraph, Viacom and Westminster City Council. Tiffany is a veteran and has delivered more than 300 digital training courses to over 10,000 people in the last 5 years.

Tiffany wants Britain to become a digital powerhouse and she nurtures talent through greater digital capability.

Her responsibilities and appointments include:

  • Executive Board Member and Group Chair of The British Interactive Media Association (BIMA)
  • Committee Member of the Entrepreneurs Tech Retreat, The Island Club
  • Steering Committee of The Digital Quarter, the UK’s largest leadership event for digital
  • Lecturer for Google’s We Are Squared Digital Marketing Qualification
  • Advisor to Google’s Digital Academy
  • Digital Trainer for Marketing Agencies Association
  • Alumni of MITs Design and Development of Education Technology
  • Tiffany is a Fellow of the British American Project which is the transatlantic diverse network of high achievers

Alongside her consultancy work, she currently holds the posts of:

  • Columnist: Social Media ROI, Performance Marketing Magazine
  • Education Strategist and Guest Lecturer Google Squared Programme
  • Executive Director of the British Interactive Media Association
  • Social Media Spokesperson: BBC London, Orange, MIP Conferences
  • Steering Groups: Social Media World Forum, National Digital Conference
  • Digital Judge: Judge and Chair of Judging The BIMA Awards, BIMA Hot 100, The DADI Awards, The Social Buzz Awards, Performance Marketing Awards
  • Lecturer: Interactive Marketing, Diploma in Integrated Marketing, MAA
  • TED Speaker: TED Speech, Subject: Kids and Coding 

Tiffany has been identified as:

  • Top 100 women role models in tech, Business Cloud
  • Top 100 Digital Marketing Influencers by The Drum Digerati
  • Global Top 100 Social Media Agencies and Consultants by Sparkah
  • Top 100 Most influential people in technology, UK Tech City Insider TCi100


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