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Chris Jones


Chris Jones is one of Europe’s leading sports coaches. He works with sports professionals on performance strategy, management, planning and performance-limiting factors. He was recently Performance Director for Triathlon Ireland.

As a speaker, his style is straightforward and practical, delivered with real enthusiasm for his work and with slides and video to illustrate his speech. His experience of working in a high performance environment, alongside athletes and support staff has not only furthered his experience and understanding of effective leadership and coaching techniques, but his own leadership, people management and organisational skills, all of which are essential in the high-pressure environment of top-level sport.

Before working as Head Coach for British Triathlon, and National Event Coach for Welsh Athletics, he was a private coach and consultant. His clients included the Royal Navy and Royal Marines alongside elite athletes and members of the public. Chris has worked extensively with Dr Greg White in pioneering the first UK sports science research programme with elite triathletes. With 10 years’ experience of World Class coaching experience, his athletes compete at Olympic, European, Commonwealth and World Cup level.

Prior to this, Chris was a classical musician. He played the French horn with the West Fallen Chamber Orchestra before going into the Army as a musician, studying at Kneller Hall which is the Royal Military School of Music. Chris was “poached" by the Biathlon (skiing & shooting) squad and represented the Army, competing at senior level. Chris saw several periods of operational service during his army career and served worldwide. In 1982, Chris received an Army commendation for outstanding service.

Chris Jones was awarded Sports Council of Wales Coach of the Year 2003 after coaching the only Olympic distance Women’s Senior World Olympic distance Triathlon champion.

Chris remains physically very active and has an enduring passion for endurance sport. Now based in Ireland, his love for the outdoors continues to play a large part in his life.

Chris’ key skills and attributes include:

  • Strategic planning
  • Leadership training and advice
  • Mentoring
  • Logical thinking
  • Physiological profiling and evaluation
  • The use of technology in coaching methods
  • The ability to work under pressure
  • Using technology to enhance athlete performance

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